24 November 2017
The clear golden color of packaged apple juice is not what nature gave us. Raw apple juice comes out brown or green from a blender at home or the huge pressers in a factory. It is cloudy with coarse particles of pulp or sediment that settle at the bottom of containers. The cloudiness is also found in juices of citruses, pears, berries, and cherries.
To make the juice more ‘appealing’ to consumers, manufacturers filter out solid particles and add clarifying agents to remove the cloudiness before stacking the shelves. It is a complicated cosmetic intervention that gives apple juice this clear golden color.
